20 Best Toning Products And Purple Shampoos For Beautiful Blonde Hair

Sharing is caring!

Trust me, no blonde wants her hair to appear brassy. Whether you’re platinum blonde, baby blonde, butter blonde, dirty blonde, or naturally blonde, it doesn’t matter…brass is a no-no.

So how do you keep your blonde looking fresh and healthy? Keep your hair healthy and incorporate the best toning products for blonde hair into your weekly routine!

Most toning products contain small amounts of violet extract, lemon extract, and/or bleach that will keep the blonde looking bright and true to the color you desire. But because there isn’t an overwhelming amount of toner, your hair will not be damaged or broken.

Even those who haven’t dyed their hair blonde can experience a brighter, bolder blonde by incorporating toning products for blonde hair into their hair care regimen.

In a hurry or just plain curious?! 

These specific toning products are the most popular amongst our readers!

toning products for blonde hair

The Best Purple Shampoos for Blonde Hair

Give your blonde a proper clean with a good purple shampoo!

Purple shampoos will not only cleanse your hair and rid it of oil and debris, but will help keep brassiness at bay!

Unique extracts help counteract warm, unflattering brassy tones to keep blonde bright, toned, and oh-so-gorgeous! 

Redken Blonde Idol Sulfate-Free Shampoo

Redken Blonde Idol Sulfate-Free Shampoo for Unisex, 33.8 Ounce

This toning shampoo by Redken is amazing!

With an exclusive Kera-Bright system and violet leaf extract, this shampoo gently cleanses and softens hair without compromising color.

Pro Tip: Incorporate Redken Blonde Idol Treatment into your weekly routine for extra bright and toned blonde locks.

The custom dial allows you to control how much toner and how much conditioner you use.

Joico Color Balance Purple Shampoo

Joico Color Balance Purple Shampoo, 10.1 Ounce

This is the shampoo I’ve been using and LOVING lately!

Both the shampoo and conditioner (check out this shampoo and conditioner set!) keep my hair perfectly toned, without weighing it down or making it feel greasy, which is a huge PLUS for me considering how fast my hair gets oily.

This formula has tone-correcting pigments that actually attach to your hair and STAY attached through several washes! Pretty crazy.

If you’ve got platinum or gray blonde hair this would definitely be a great choice for you as well, because it’s great at getting icier tones.

PRAVANA THE PERFECT BLONDE Purple Toning Sulfate-Free Shampoo

Pravana The Perfect Blonde Purple Toning Hair Shampoo 10.1 Oz Sulfate Free, 10.1 Oz

If you’re in search of a toning shampoo that won’t just leave your blonde hair brass-free but also strong, shiny, and repaired… then look no further!

This luxurious shampoo by Pravana has added in wheat and silk amino acids, as well as keratin.

A dual ultra violet dye system plus optic brighteners brighten blonde hair in just ONE WASH!

Plus, the added in goodness will hell you achieve hair that’s strong, shiny, and elastic!

In need of a conditioner too? They also have a shampoo + conditioner set too.

John Frieda Everlasting Blonde Colour Preserving Shampoo

John Frieda Everlasting Blonde Colour Preserving Shampoo, 8.45 Ounces

Do you need to keep your blonde looking fresh without splurging?

If so, this shampoo from John Frieda is a great option!

Safflower oil and bergamot extract keep hair soft and smooth, while water binding technology keeps brassiness under control and hair looking salon fresh!

TIGI Bed Head Dumb Blonde Purple Toning Shampoo

TIGI Bed Head Dumb Blonde Purple Toning Shampoo, 13.5 Ounce

This purple shampoo gently cleanses and conditions hair, while using a purple pigment to keep blonde hair looking cool.

This formula also contains Polyquaternium 10 to help tame frizz, static, and prevent flyaways.

There is also a leave-in conditioner version too.

The Best Purple Conditioners for Blonde Hair

If your hair is dyed blonde, then you want to take special care in making sure you use restorative products to help prevent damage from bleach!

It’s not simply enough to just have a good purple shampoo, you want to incorporate a great purple conditioner as well!

Now, if any of the aforementioned purple shampoos have a purple conditioner version, I recommend using that! But when in doubt, these products listed below will work wonders regardless of what shampoo you pair them with!

ORIBE Bright Blonde Conditioner for Beautiful Color 

AmazonUsluxury ORIBE Bright Blonde Conditioner for Beautiful Color, 6.8 Fl Oz

Looking for a purple conditioner that will really nourish hair, add shine, strength, and softness? Look no further!

This cult favorite conditioner by ORIBE uses pure violet pigments, a brightening complex, and purple orchid extract to combat both brassy and yellow tones to keep your blonde looking fresh and healthy.

Sexy Hair Bombshell Blonde Sulfate Free Daily Conditioner

SEXYHAIR Blonde Bright Blonde Violet Shampoo, 10.1 fl. oz.

Use this conditioner daily for hair that’s strong, bright, and hydrated! A powerful mix of chamomile, honey, and quinoa.

This gentle formula is free of harsh sulfates like SLS (Sodium Laurel Sulfate) and SLES (Sodium Laureth Sulfate), so you never have to worry about your hair becoming brittle or weak!

Goldwell Dualsenses Blondes and Highlights Anti-Brassiness Conditioner

Goldwell Dualsenses Blondes & Highlights Anti-Yellow Conditioner (Luminosity For Blonde Hair) 10.1 oz

This conditioner is ideal for either blonde or highlighted hair and is powerful enough to tame brassy and yellow tones instantly!

Blonde Chroma Complex instantly revitalizes hair and highlights while Mirabelle lipid oil detangles hair for easy styling and manageability.

Those who swear by it love how moisturizing and gentle, yet effective it is!

Drybar BLONDE ALE Brightening Conditioner

Drybar Blonde Ale Brightening Conditioner, 8 fluid ounces

This conditioner by the hair gods behind salon-favorite brand Drybar, is a MUST have for anyone willing to treat their color-treated locks to a little splurge worthy conditioning.

The formula conditions and adds lightweight moisture to hair that won’t weigh it down, while also detangling, softening, and increasing manageability!

Vibrancy is also increased as is shine, for hair that looks straight out of the salon!

Bonus Points: This product is also cruelty free!

Clairol Professional Shimmer Lights Conditioner

Clairol Professional Shimmer Lights Conditioner 16 oz.

Are you on a budget or hesitant to spend a lot of money to keep your blonde hair looking toned? If so, check out this budget friendly purple conditioner by Clairol!

I’ve used this conditioner in the past and it definitely does help to keep hair toned, but it won’t really do much in terms of adding moisture and keeping hair feeling healthy.

I found that while my blonde was brass free and cool, I definitely needed to incorporate a good mask and some styling products into my routine to keep hair healthy.

If you do decide to go the cheaper route with this conditioner, check out my recommendations below for other products that will keep hair feeling great!

The Best Hair Masks for Blonde Hair

Dyed blonde hair is notoriously high maintenance… which should come as no surprise considering that in order to get that gorgeous blonde color to begin with, some amount of bleach is often required!

By incorporating a weekly mask into your routine, you’ll give your hair a supercharged dose of good-for-it ingredients that will keep it looking and feeling ultra healthy.

Think of a hair mask as the vitamin drip for hair; you don’t need one everyday but maybe every once in awhile to keep things looking and feeling healthy!

Check out my top recommendations below.

Pravana The Perfect Blonde Masque 

Pravana The Perfect Blonde Purple Toning Masque 5 Oz

This masque works perfectly to refreshen blonde, silver, and highlighted hair.

This masque uses both violet dye and optical brighteners to bring your blonde back to life and keep it alive!

This masque also includes coconut oil to add shine and moisture to your locks.

Just use this once a week for 5 minutes after shampooing and you’ll be good to go.

Pureology Strength Cure Best Blonde Purple Shampoo

Pureology Strength Cure Best Blonde Purple Shampoo, 8.5 Fl Oz

This mask is a MUST for platinum hair or hair that is highly lifted.

Relying on nature’s most powerful anti-breakage hair fortifier, Kervasis, this mask strengthens both internally and externally, while AntiFade Complex prevents fading and maintains vibrancy.

Joico Blonde Life Brightening Masque

Joico Blonde Life Brightening Masque, 5.1 Ounce

Is your blonde hair feeling dead and full of product?

If so, check out his detoxing mask from JOICO! This mask will instantly detox, intensely hydrate, and illuminate blonde hair, bringing it back to it’s former glory.

The best part about this mask? It’s super lightweight, won’t leave hair feeling greasy, and only takes a few minutes in the shower to achieve maximum results!

Christophe Robin Shade Variation Care Nutritive Mask with Temporary Coloring – Baby Blonde

Christophe Robin Shade Variation Nutritive Mask with Temporary Coloring (Baby Blond) - 250 ml

Although not cheap, you can expect the absolute best results from this industry favorite mask by the legendary Christophe Robin.

Christophe Robin is known for his coloring skills, so you can trust that this mask will leave your hair not only restored, but beautifully blonde and bright!

This mask uses almond and buriti oil to nourish hair while a pH of 4.5 helps to neutralize any brassiness, fights porosity, and evenly distribute color. Oh and one more awesome thing about this mask?

You can custom create the intensity of your blonde based on how long you leave the mask on!

Pro Tip: If your blonde is more of a warm golden blonde, then try the mask dedicated to golden blonde hair.

Schwarzkopf Professional BlondMe All Blondes Keratin Restore Bonding Mask

Schwarzkopf Professional BlondMe All Blondes Keratin Restore Bonding Mask 500ml

This mask is ideal for those who are looking for something that is not only budget friendly, but really restorative as well.

While not necessarily the best choice for those looking for a toning mask, this mask is a great choice for those who want to bring some health back into their hair!

This mask actually creates new bonds in the hair fiber! How cool?!

The Best Styling Products and Treatments for Blonde Hair

If you enjoy heat styling your hair (hairdryer, straightener, curing iron/wand, etc.) then you should really consider purchasing styling products and treatments that will not only facilitate the process, but keep your blonde from fading.

A good leave in conditioning product will not only detangle, add shine, and strengthen hair, but protect it from your tools’ damaging heat that can strip color fast!

Check out my top recommendations below for the best styling products and treatments for blonde hair!

PUREOLOGY Perfect 4 Platinum Miracle Filler

Whether your blonde hair is fragile naturally or from over-processed, this filler from PUREOLOGY strengthens the hair shaft by filling it in with the miracle protein keravis.

Besides strengthening and thickening hair, this product will also clarify hair color with lemon extract, soften with chamomile, and nourish it with coriander extract to enhance shine.

Kenra Professional Brightening Treatment 

Kenra Brightening Treatment, 5-Ounce

Need your blonde toned fast? Reach for this toning treatment by Kenra, that tones blonde hair after just ONE use!

This product is able to tone hair quickly because it uses cosmetic-grade violet pigments.

Use 1-2 times a week after shampoo and leave on for 3-5 minutes depending on desired result.

It’s A 10 Miracle Leave-In for Blondes


A great option from the drugstore, this treatment spray really does it all! It works on all blonde hair and highlights by enhancing vibrancy, banishing brass, and toning hair.

This treatment will also reverse past damage and prevent future damage from over-processing and heat styling, de-frizz, detangle, restore moisture and shine!

Redken Blonde Idol BBB Spray

Redken Blonde Idol BBB Spray Lightweight Multi-Benefit Conditioner, 5 Ounce

This spray can be left in or rinsed out and uses Redken’s exclusive Kera-Bright system.

This lightweight spray delivers kerabond, lactic acid, and violet leaf extract for blonde hair that is strong, vibrant, and toned.

It strengthens hair from root to tip and even fills in porous areas within the hair follicle!

Because this spray detangles and provides protection from heat styling tools, I recommend spritzing in damp hair and brushing through.

You should notice hair that is sleek, easy to style, strong, and shiny!

Matrix Total Results Brass Off Blonde Threesome

Matrix Total Results Brass Off Blonde Threesome 5.1oz

This leave in styling treatment actually protects hair up to 450 degrees!

So if you’re a big fan of heat styling, you may want to check this out.

On top of excellent heat protection, this product will also seal cuticles, leave hair silky soft, and neutralize brassy tones!


So there you have it! These are some of the best toning products and purple shampoos for blonde hair.

If you’ve ever tried any of these toning products on your blonde hair let me know what you think of them in the comments.

OR if there’s a product you swear by to keep your hair blonde, leave that down below too. I’d love to try it out!

Sharing is caring!