holy grail drugstore makeup

Holy Grail Drugstore Makeup: The Ultimate Must-Have List

holy grail drugstore makeupDisclaimer: This post contains affiliate links which help support this website.

We all love a bargain, especially when it comes to our beauty regimen! Drugstore brands like Maybelline, L’Oreal, and Milani have been majorly stepping up their game these past couple of years, giving us products that beauty bloggers and renowned makeup artists alike swear by!

These holy grail drugstore makeup products prove that you don’t have to shell out major cash to achieve a beautiful look!

Read on to discover exactly which products have put drugstore makeup on the map as of late! And if you have any ride or die drugstore products you swear by, let me know in the comments so I can be sure to try them out next time I get my haul on!

Note: This is the 1st installment in a “Holy Grail Drugstore Products” series. To see the 2nd installment please check the link below:

Holy Grail Drugstore Skincare Products You Need 


L’ORÉAL Studio Secrets Magic Lumi Light Infusing Primer
Looking to add some extra glow to your skin? This primer from L’ORÉAL will instantly create a dewy finish, while also smoothing out skin and evening out skin tone. Apply this before foundation to create the perfect primed and glowing base.

Soap & Glory One Heck of a Blot Instant-Perfecting Power Primer
If you need a primer that is going to smooth out your skin and keep you shine free for the entire day, this one by Soap & Glory is calling your name! This primer also helps to reduce redness and is infused with Vitamin to leave skin with s subtle, healthy sheen.


NYX Professional Cosmetics Total Control Drop Foundation
For those on the hunt for an affordable, high-performing matte foundation, look no further. This foundation by NYX is a total winner because similar to the L’OREAL foundation above, it allows you to create your own custom coverage based on the number of drops you apply! The bottle and dropper combo also feel like something you’d see exclusively in a higher end product.

L’ORÉAL True Match Super Blendable Makeup
Ever since it’s launch this foundation from L’OREAL has been regarded as one of the best at the drugstore…and even years later is seldom upstaged by other drugstore foundations. This product has truly stood the test of times in regards to how popular it is! The reason? It allows you to create a custom coverage that is never cakey or heavy feeling, and works with your skin to create a natural looking color.


L.A. Girl Pro Conceal HD High Definition Concealer 
This long wearing and creaseless concealer offers a wide array of colors to match any skin tone, as well as several color correcting shades to hide various imperfections! This product has great coverage and the tiniest bit goes a long way.


Coty Airspun Loose Face Powder in Translucent 
Want to set your makeup or bake your face without spending an arm and a leg? This translucent powder from Coty is the perfect solution! This super finely milled powder not only locks makeup in place and creates a baby soft, matte finish, but also is a total dupe for the highly popular Laura Mercier Translucent Loose Setting Powder!


Milani Baked Blush in Luminoso 
Long regarded as one of the closest dupes for Nars’s cult favorite blush “Orgasm”, this product from Milani is simply a must have for anyone who desires a glowy peachy-pink blush. The blush contains both matte and shimmery pigments to provide the most natural, healthy sheen to the face, ensuring your sheen is definitely noticeable, but never over the top.

If you don’t care for the shade “Luminoso”, you can also check out all of these other colors.

Sonia Kashuk Crème Blush
Without a single negative review, it’s no wonder this cream blush from Sonia Kashuk is so popular! With an ultra soft creamy texture that transforms into the feel of a powder upon contact with skin, this blush allows you to custom create your own flush, be it subtle or bold.


Physicians Formula Butter Bronzer
This bronzer is silky smooth, refines skin texture, brightens the skin, and leaves a flattering bronze finish! This product has the benefits of both a cream and a powder bronzer, meaning it is hydrating and bendable, but also long lasting. With two colors to choose from, this bronzer would look beautiful on most skin tones.


Makeup Revolution Ultra Contour Palette
Although contouring has been hot for years now, it shows no signs of dying out! This palette by Makeup Revolution is a great because of it’s wallet friendly price and wide range of colors to compliment any skin tone! If you’ve been eyeing the Kat Von D Shade + Light Palette or the ABH Contour Kit but are new to contouring or on a budget, check out this alternative.


Maybelline Face Studio Master Chrome Metallic Highlighter
Looking for the perfect buttery smooth highlighter with a golden undertone that isn’t glittery? Check out this stunner from Maybelline. This highlighter outperforms many high ends ones and has solidified it’s status as a cult favorite.


Maybelline Eye Studio Lasting Drama Gel Eyeliner
This gel eyeliner is so creamy, so smudge-proof that there really is no reason to ever splurge on any other gel eyeliner! The black shade is especially impressive because it is PITCH black. This product glides on like a dream, never tugging or irritating sensitive skin around the eyes.

Rimmel Kohl Kajal Waterproof Eye Liner
This waterproof pencil eyeliner by Rimmel should be a staple part of anyone’s makeup kit. Why? Well first and foremost, it gets the job done! This pencil is creamy, long lasting, and ultra pigmented. Secondly, it’s price point is extremely affordable.

The one downside to this eyeliner? A lack of colors. However, if you need a basic color like black or brown this is an awesome choice.


Covergirl Nudes TruNaked Eyeshadow Palette
This pretty palette offers 8 different neutral colors in total, that range from dark to light and shimmery to matte. The eyeshadows are pigmented, creamy, and super bendable! This is a great palette to have on hand for creating looks that would work for everyday, be it a subtle day time look for the office or a more smokey and sexy look for a night out.

If you don’t like the neutral colors in this palette, Covergirl also offers the following:

Roses TruNaked Eyeshadow Palette
Goldens TruNaked Eyeshadow Palette
Jewels TruNaked Eyeshadow Palette 


L’OREAL Paris Voluminous Lash Paradise Mascara
Although it’s only been on the market since spring of 2017, this mascara has already achieved cult status because of it’s similarity to Too Faced’s Better Than Sex Mascara…but for a fraction of the price! This product will give you so much volume and length, others may assume you’re wearing false lashes.


NYX Professional Makeup Micro Brow Pencil
If your brows are in need of some shaping and filling in, give this super precise pencil by NYX a try! With an ultra fine tip comparable to both Benefit’s Precisely, My Brow Pencil and Anastasia’s Brow Wiz, this pencil allows you to emulate the look of actual brow hairs ensuring you achieve the most natural looking brow.


Essence Lip Liner
For only $2, you would never expect these lip liners to be as phenomenal as they are; they’re true to color, ultra pigmented, and long lasting…all without being too drying on the lips. If you want a cheap but effective lip liner that will get the job done, check these out!


Neutrogena Moisture Smooth Lipstick
If you want a lip product that provides a subtle tint and a naturally healthy looking shine to the lips, then this one by Neutrogena is definitely up your alley! This product is made with mango and Shea butter and helps to condition and moisturize lips, with a noticeable improvement after 3 days.

When compared to Clinique’s ultra popular Chubby Sticks, it’s clear where the better value lies.


Revlon Super Lustrous Lipstick
This lipstick is a true classic that offers buildable coverage, gorgeous shine, a wide array of colors to choose from, as well as Vitamin E and avocado oil to condition the lips. This lipstick is a great choice for those that want something super low maintenance, meaning it won’t bleed, transfer, or require constant touchups.


NYX Professional Makeup Lip Lingerie Liquid Lipstick
Matte liquid lipsticks have been all the rage for the past couple of years now and you used to be able to only purchase a good quality one if it was a higher end brand like Smashbox or Anastasia Beverly Hills. Thankfully, Nyx has a killer liquid lipstick that gives you a trendy matte finish, without overdrawing lips or making them appear creased.

Update: Check out this new value set at Ultra if you’re interested in getting more than 1.


Maybelline Color Sensational Vivid Hot Lacquer Lip Gloss
This lip gloss by Maybelline is ultra pigmented, long lasting, and non sticky…so essentially its everything you want from a high performance lip gloss. Give it a try if you’re looking for a bold lip color that’s high on shine (“Too Cute” is my personal fav)!

I hope you found this list of holy grail drugstore makeup helpful and perhaps even added a few items to your list of must haves! Let me know in the comment what your holy grail drugstore makeup products are!

About the Author Shelby

Hi there Pretty! I’m Shelby, the creator of Pretty Primp! I believe that beauty is a form of art and we should all be confident and educated enough to be our own artist!